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How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform just as well by adopting certain strategies.
Advertising slogans often require nuance, as marketers must consider cultural context, brand fit and emotional response when crafting them. AI tools can generate multiple versions of ad copy in a fraction of the time, but it can be difficult to determine whether their output is effective. Joe Redden, a professor of marketing in the Carlson School of Management, tested this in new research published in the Journal of Current Issues & Research in Advertising.